Innovate Confidently. Grow Purposefully.
Build your next generation of products that customers want
Human-centered, data-informed strategies to accelerate innovation & boost revenue.
Build the right products right out of the gate.
Make Confident, Impactful Product Decisions & Reduce Risk with Experience Strategy
You don’t have to rely only on your gut or worry about coming up with the next BIG idea that may or may not resonate.
Show the evidence to back up your decisions when it’s time to communicate them.
Create more predictable product growth strategies.
Have confidence that you’re solving the most critical problems for your customers and know why they need solving.
Trust that you’re not just making an “okay” product easier to use (those are table stakes in today’s climate). Stand out by creating truly USEFUL products to your customers without the guesswork.
Prevent Re-work & Supercharge Innovation with Facilitated Cross-functional Collaboration
We’ve all been to meetings where the same topics, questions, and assumptions are discussed ad nauseam. No one loves them. But this is a natural result when there’s no clear north star of customer needs and wants for a cross-functional team to focus on.
Dissuade this kind of team & meeting churn that costs time, money, and momentum with a clear focus on whom you’re serving and why.
Free your teams to do their best work and focus their time on generating creative, frictionless, delightful experiences that move the needle for your customers and your business.
Focus Valuable Time & Resources with Roadmap
Planning & Prioritization
Building an effective product roadmap that doesn't feel like one big shot in the dark can be challenging, but it doesn't always need to be.
Identify, evaluate, and prioritize new and existing products based on what your customers want and need from your business.
Build a roadmap that pinpoints top-performing products and experiences to maintain, products that need improvement or sunsetting, and creates room to explore new growth opportunities.
We’ve had the privilege to work with:
What others are saying
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![Nabeel Meghji, Chief Product Officer at Wellthy]()
Nabeel Meghji, Chief Product Officer at Wellthy
“Angela played a pivotal role in transforming the employee experience at our call center, bringing insightful perspectives that bridged significant gaps between our staff and customers. Her strategic approach led to meaningful enhancements in service delivery and team support, greatly impacting overall performance. Angela's exceptional ability to align employee needs with customer satisfaction, combined with her engaging demeanor, truly distinguishes her. Working alongside Angela was not just a pleasure but a privilege, as her contributions were integral to our success.”
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![Scott Truitt, Founder & CEO at foreplai]()
Scott Truitt, Founder & CEO at foreplai
“I worked with Angela to hone a product vision initially driven by anecdotes and assumptions but with limited concrete evidence. She was able to reach our target buyers and users, understand their context and motivations, and clarify the problems we needed to solve. Angela's experience and expertise helped her navigate a complex landscape covering multiple personas with little wasted time and effort. Her ability to see around corners and peer into the future gave our product teams the context and confidence to move forward.
If this sounds like your challenge, I wholeheartedly recommend working with Angela to put you on a stable foundation and constructive path. ”
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![Erica Ellis, Head of Product Equity Design at Uber]()
Erica Ellis, Head of Product Equity Design at Uber
“Angela is an incredible Experience Researcher and Design Leader—bringing passion, empathy, and intentionality in every step she takes, bringing her team and stakeholders along with her. She is user focused, with an eye for business, ensuring that the work is purposeful and impactful—there's always a reason for what she does.
Angela is an amazing partner if you're looking to develop a product built to solve your customer's problems, if you need to captain a team toward a meaningful goal, together, or mentor practitioners or business partners in the power of UX. I highly recommend working with Angela—you will be grateful you did!”
We know that your mission to solve complex problems is more than work – it's a quest that deserves a strategy as resilient and unique as the minds behind it.
What types of organizations benefit most from working with us?
You're likely leading a mature startup; you've moved well beyond your first software product, service, or experience - you probably have a handful or more. And we know it was no easy task to get here. Now, you're looking for the right expansion opportunities.
You've already found product-market fit, your business has firmly established itself in the industry, and your customers seem pretty happy, but you know there's room for improvement, and you want to grow.
Your efforts aren't just about growth; they're about impact, too. You're the visionary architects of solutions that resonate deeply with those who choose your products and services. You understand that it's not just about scaling up; it's about uplifting the technology landscape, design standards, customer experiences, and outcomes.
Let’s talk. Your first consultation is free.
CRAVEN EXPERIENCE FOUNDER
Meet Our Founder, Angela Craven.
With a solid 16-year background in human-centered design and strategy, Angela isn't just a theorist. She has hands-on experience, providing thoughtful and practical guidance and teaming up with market leaders such as Google, Pfizer, Citi, Bank of America Merrill Lynch, and Weber Grills.