NICE TO MEET YOU
We’re an experience strategy and research consultancy partnering with software leaders who are ready to make a bigger impact & supercharge their growth.
We partner with purpose-driven, high-growth software leaders challenged to create new products & services that genuinely resonate with their customers.
With Craven Experience, you'll get strategic insights that lead to solutions delighting existing and future customers — even if your path to growth feels like a labyrinth. Our expertise equips leaders with more clarity to make informed decisions that resonate at the intersection of purpose and profit.
Let go of the uncertainty and elevate your product impact with a partner who navigates the complexities of high-stakes innovation with ease and a touch of creativity.
We’ve had the privilege to work with:
CRAVEN EXPERIENCE FOUNDER
Get to know our founder, Angela Craven.
With a solid 16-year background in human-centered design and strategy, Angela isn't just a theorist. She has hands-on experience, providing thoughtful and practical guidance and teaming up with market leaders such as Google, Pfizer, Citi, Bank of America Merrill Lynch, and Weber Grills.
She has a unique understanding and appreciation of founders and the teams who create compelling products. Her mission is to help them bring more thoughtful, customer-centric, and successful products into the world. She has supported leaders through accelerator programs like Techstars and the Disney Accelerator, executive training courses, and Eric Ries’ (Lean Startup) Leader’s Guide workshops, offering them valuable insights that cut through the growth startup noise and assist them in creating genuine value for their customers.
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“Nice to meet you! I live near Denver, CO, with my wonderful blacksmithing husband and our 56-year-old son (okay, he's a dog but a beloved family member). I haven't always been a local; I spent a college semester in Italy and seven action-packed, UX and art-filled years in Brooklyn, NY. I still travel often and paint regularly, exhibiting my work and creating commissions for people navigating grief, a process that is heavily informed by human-centered design. I'm a wellness buff and binge-listen to podcasts and audiobooks (please send recs!). I'm passionate about human-centered design and art because they're both focused on understanding and elevating the human experience in unique and similar ways. And to pursue both is endlessly inspiring to me. I look forward to getting to know you and your business, too!”
What is it like to work with us?
“I worked with Angela to hone a product vision initially driven by anecdotes and assumptions but with limited concrete evidence. She was able to reach our target buyers and users, understand their context and motivations, and clarify the problems we needed to solve. Angela's experience and expertise helped her navigate a complex landscape covering multiple personas with little wasted time and effort. Her ability to see around corners and peer into the future gave our product teams the context and confidence to move forward.
If this sounds like your challenge, I wholeheartedly recommend working with Angela to put you on a stable foundation and constructive path. ”
Scott Truitt, Founder & CEO at foreplaiLET’S TALK